emma, developed by The Readership Works, is a major initiative of key news publishers including News Corp and Fairfax.

Tectonic conceived, designed, built and integrated online technology needs across marketing, support, learning & development, CRM and eCommerce.

Our involvement over 12 months through to launch (Sept. 2013) encompassed technology consulting, requirements scoping, information architecture and technical architecture, extending brand design to online needs (in collaboration with the client and brand agency), site design, custom development, systems integration and support.

Visit emma.com.au to view the public site

Systems integrated

  1. CRM and eCommerce (InfusionSoft)
  2. Online and email support and knowledgebase (Zendesk)
  3. Learning and development environment (Custom built)
  4. CMS for marketing site and member site (WordPress)

The CRM system is also used for user authentication, facilitating single-sign-on of users across the member site, learning environment and support site.

Find out more about our platform application development and systems integration capabilities.

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